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JuniorSenior is a one-stop shop with the best specialists in-house. Brand strategists, researchers, creative directors, copywriters, event planners, sport marketeers, Flash 10 designers and PR-pro’s; they all working jointly together for you! That makes JuniorSenior a solution driven, creative provider that enables you to reach your marketing targets and even more. From strategy to execution; JuniorSenior always delivers within the budget and beyond your expectations.

Our playground is Europe; from East to West and we are delighted to be working for clients such as Unilever, Johnson & Johnson, Chupa Chups and Ubisoft. They chose us because we are specialised in communication with young people (children, students and starters). Call Andrew Hooke or Ab Kuijer in Amsterdam on 0031 20 53 53 453 for a first conversation about your plans and ambitions.

I just read a very interesting article on Mediapost.com that I would like to share with you. According to the "Golden Age of Youth" study from Viacom Brand Solutions International, marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age, and consider the often-overlooked 25-34 age group a part of the youth market, VBSI said.

Kevin Razvi, EVP and managing director of VBSI, said "... people are trying to stay younger for longer... 25-to-34 year-olds are continuing to consume music, gaming and the internet and are enjoying the pursuits of their younger years... we... need to rethink what ‘youth' actually means and... (how to) approach this constantly evolving group of people." Though those between 25 and 34 remain youthful, there are some important differences among them and their younger and older counterparts. The study identified three distinct stages of youth: "Discovery" (16-19 years), "Experimentation" (20-24 years), "Golden" (25-34 years). This is exactly the message that JuniorSenior is telling for years already! Brands must rejuvenate, be more dynamic and young to attract the next generation customers. We have the perfect examples to show you how to make this work successfully. Contact me if you would like to know more.

Fabienne van Dillen 0031 (0)20 53 53 453

Strategy director/founder